Pretty sure you need a tail-wind to use a kite system, this works in any wind.
[edit] P.S. from my understanding of the mechanism, I'm not so sure these Flettner rotors are useful in a headwind. They work by creating a pressure difference, but in a headwind, you could only create a pressure difference between the port and starbord sides, not the front and back. Unless there's some mechanism I'm missing?
https://en.wikipedia.org/wiki/Rotor_ship#Pioneers
https://books.google.com/books?id=9lqwg3iZyH0C&pg=PA656#v=on...
In practice you probably want the wire +-45 degrees from the bow or something. That is where you would use a gennaker or spinnaker.