Did you actually read the linked tweets?!
Uber turns off a shitload of ad spending, nothing bad happens to new user acquisitions.
I'd say there are about a million better uses of a million dollars than just pissing them away on a scam.
Uber turns off a shitload of ad spending, nothing bad happens to new user acquisitions.
I'd say there are about a million better uses of a million dollars than just pissing them away on a scam.
Uber is in a very different position than many other companies. Anyone who browses the internet with regularity is already aware of their existence and probably just needs the right set of circumstances to come together to make Uber useful to them.
I suspect the results would be different if Uber were earlier in their adoption curve, but maybe that’s not true either. Maybe they’d be ignored for different reasons at that time.
8 million views: https://www.youtube.com/watch?v=yg4Mq5EAEzw
So, less than a viral cat video?
Also people either need a hired transportation or not. If they don't have a car or don't want to mess with the traffic and need to go somewhere, it's either Uber or Taxi usually.
It's not like Coca Cola, which is well known, but people could do without it (unless addicted), so needs to constantly nag people.
And it's not like some new product, which without advertising nobody would even know it existed.
In fact most of Uber's existance its operation has been 100% advertising (spending VS money to offer cheap rides and expand and gather "eyeballs" and "customers" without a profit). In my book, customer acquisition without profit is another name for advertising.
So it doesn't sound strange that it could do without advertising today.
But what if there were 3-4 strong players in the same, each eating in Uber's market share? You'll see how fast they'd found advertising indispensable again...
What they should have done was a proper hyperlocal SEO campaign like Firestone Gieco, and Mc Donalds do.