Avoiding public transport goes a long way when avoiding colds. Could that be it?
I have no idea why that didn't cause spread like crazy. The only thought that comes to mind is nearly full face mask compliance but who knows?
I suspect the US loves telling you to wash your hands to distract you from how they've designed all office windows to never open.
The issue is people switch to permamently closed windows, but „forget” to track co2, which causes a ton of issues with office work.