I'm not sure that's entirely fair - and I'm someone who has no time for facebook OR twitter. I think Twitter has destroyed western journalism and facebook has been at best complicit in the growth of hate groups around the world.

All that being said: Until November of this year, he wasn't "just Donald Trump" - he was the PUSA. There's a very big difference between banning PUSA and banning DJT. Now if you want to argue they should've done this the day that the results were in back in late November - sure. But the previous 4 years? I'm not sure that was a path either company was willing to test and I can't entirely blame them.

Also: Trump serves them no value? Are you crazy? The viewers haven't gone down, and won't go down in any significant manner. For all the bluster from right-wingers of "we're making our own social network" - they all still somehow seem to be participating on both platforms.