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Comment by Zaheer | Hacker News Reader

Seems off-brand for Apple. 'Premium' isn't the first thing I think of when it comes to Hyundai. I get that they've been trying to change that with Genesis line but seems like a ways to go.

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That’s Hyundai’s problem right now. They are actually making very nice cars, especially through Genesis, but their brand image has not yet caught up with the increase in car quality over the past decade.

A quality car made by Hyundai with Apple technology and brand image is an incredibly good idea for both companies.

In Australia Hyundai has a 7 year manufacturer warranty - contrasting with typical 3 year.

To me/my circles, that means they know their cars are excellent and are prepared to bet real money on it.

Many of those cars are now coming up on the tail end of their manufacturer warranty, and still command insane resale price for what they are.

Ordinary Toyotas have a 5-year warranty, plus an additional 2-year warranty for the drivetrain if you perform the semi-annual maintenance.

That's not even mentioning Mitsubishi's 10 year-warranty, Tesla's 8-year warranty, and Kia's 7-year warranty.

Hyundai is good but not that exceptional.

Ref: https://www.whichcar.com.au/car-advice/which-car-manufacture...

I was intending to argue back 'yes but who started that in Australia' - and on a quick look it appears that was Kia.

I know Hyundai and Kia have a crazy amount of engineering overlap, but regardless you are correct.

Either way, us consumers win!

Aren't Kia and Hyundai the same company?

It could work the opposite way: a firm might offer a long warranty to convince customers to purchase less inherently reliable automobiles. Sure it could be expensive six years from now, but in the meantime they're still in business.

Or it means they've decided to take the small extra risk of warranty claims in exchange for more sales at a higher price, because it makes people think like you do.

I thought they made nice cars, I had hoped they had a good value proposition. But all the nice bits have a tendency to feel cheap after a year or so, and after a few years the ride tends to go to shit. I want to like the Genesis (even test drove one a few years ago), but it was cutting too many corners to really fit in with "luxury", for the price it was.

It's a good idea for Hyundai, but it's hard to see it working out as well for Apple. When people who use Macbooks but drive Range Rovers and Teslas see this, they won't bite.

Presumably an association with "premium" is among the things Apple is bringing to the deal.

Boston Dynamics doesn't seem off-brand for Apple. I think that IP suits Apple.

Hyundai = Foxconn.

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