Hell, a lot of would-be entrepreneurs and business owners don't see the benefits / rewards of starting something for themselves, because you put in all those hours, with the possibility to come off worse than if you had just chosen a mediocre state job.
Salaries are quite compressed, which is great for equality - but not so much for motivation, if you're very ambitious.
With that said, we do live comfy lives, compared to most people around the world.
Source: Norwegian