By not innovating in new products would be my guess.
Dropbox is their product and? There's "Corporate Dropbox" and that's it?
Dropbox is their product and? There's "Corporate Dropbox" and that's it?
Jobs was right, Dropbox is a feature, not a product.
Also people forget Box.com exists and does an even better job with corporate storage than Dropbox with much better features and UX.