I'd be cautious about the use of "We Can't Save It" in the title of this article. This industry has a history of big players losing steam and then making big comebacks.
Things change fast.
VLIW had a lot of hype. DSPs had already proven it, and Itanium, Transmeta, and various embedded processors were using it.
As a mostly Mac-user back then, I liked PowerPC, and POWER3 was leading the way to 64-bit, but I wasn’t expecting PCs to switch to PowerPC. The RISC systems had not all been executed in the face of the not-yet-released threat of Itanium. I was expecting the diversity to continue, for cross-architecture programming to be the rule and not the exception.