I'm curious about how Apple "killed Intel's smartphone ambitions"?

Otellini on the iPhone:

"We ended up not winning it or passing on it, depending on how you want to view it."

"At the end of the day, there was a chip that they were interested in that they wanted to pay a certain price for and not a nickel more and that price was below our forecasted cost. I couldn't see it. It wasn't one of these things you can make up on volume. And in hindsight, the forecasted cost was wrong and the volume was 100x what anyone thought."