For all you "use Firefox [etc], don't use Chrome" pundits: it also uses Google Safe Browsing [0], and for that matter so does Safari, which may compound it by using Tencent version instead if you happen to be in China [1]
[0] https://wiki.mozilla.org/Security/Safe_Browsing [1] https://support.apple.com/en-us/HT210675
One of the reasons why users decided to jump ship to browsers implemneting more advanced security features (which invariably including some sort of malware/phishing actors filter) was the realisation that even a site that has been safe to visit before may serve you malicious content. PHP.net, for instance, was compromised in a way that is eerily similar to what the author here describes - JS files were variably serving malware depending on certain conditions [0], and the first warning anyone got was GSB blocking it. You can read and compare the outrage that 'it can't be true' that particular blocking has caused at your own convenience [1].
Whilst you can convince the users to jump ship to some fringe browser that does not use the technology (and I do invite you to try to find one which does not use either Google, Microsoft or Tencent filters and has at least 0.1% of global usage!), it is a losing proposition from the start. The take is: the vast majority of users is actually comfortable and happy to get this message, as long as they can trust that it is warranted.
Should filters be hosted and adjusted by a major technology company like Google? Probably not, and some indepdendent non-profit hosting them (for the sake of the argument, even StopBadware that kick-started the whole mess [2]) would be welcome to try to take that responsibility. But the filters are here to stay until we come up with something better as a solution.
[0] https://news.ycombinator.com/item?id=6604251 [1] https://support.google.com/webmasters/forum/AAAA2Jdx3sUpuLmv... [2] https://www.stopbadware.org/
The implication that less than 1% of Chrome users are old enough that Chrome didn't exist when they were in school is laughable.
Also, if that kind of familiarity rendered feature comparison irrelevant, Mosaic would still have a healthy share of the browser market.