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Because users have attendees leaking meetings and asking Zoom if there is any way to identify the leaker. This in turn informs Zoom that the ability to identify leakers is a desired feature for users. This might make the product seem more "secure" and "safe".

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Mmmmm. If I ever got a feature request in that vein I'd seriously reconsider business with that client.

Happy to get bits from A to B. Go make doing shady things easier/safer on your own time.

Since when is protecting privacy shady? There are a lot of confidential relationships that previously relied on meetings behind closed doors that now rely on teleconferencing: therapists, healthcare, courts, lawyers, students, etc. Those who are exposing their private information in confidence absolutely deserve to be protected.

Which of these would have the motivation and resources to track down a leak through such a watermark?

Any of them, given the tools exist to do so. Also, the organization that is attempting to protect from the leak might not be the same organization that would be recovering from one.

Doing shady things? Is this a rephrasing of the "nothing to hide" argument?

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