Great question. Like many people in the thread have already mentioned the C2 is a great, solid product. Where we feel we are different is the focus on high intensity interval training (HIIT)- our content (fully animated video games, races against olympians or the Aviron community and guided strength programs) works along with the resistance of the machine to provide a solid option for at home HIIT. If you're looking for visuals, competition, and variety Aviron can be a good fit.