I would disagree with how you made that characterization. Licenses apply equally to everyone, and corporations are made of individuals.
If you meant end users vs. service providers, that's what Elastic did and to end users their new license looks more permissive than GPL 3.0. Yes it does have "a major restriction", but it doesn't force individual users and even those who redistribute Elastic software to release their modifications, whereas GPL 3.0 would have that effect.
To me - a user - the new Elasticsearch license is more permissive (because before some Elasticsearch add-ons were restricted) and I can live with that. Amazon - thanks to a more permissive license that Elasticsearch used to release under - can still do their thing. Good luck to them. If that license wasn't permissive they wouldn't be able to do this. And the Fedora community and other busybodies ... I don't care what they say :-)