They could use a catchy slogan like "drain the swamp"...
The problem is that there is a segment of the American voters who believe that if the current billionaires and large corporations would quit screwing them, they would become the billionaires and owners of the large corporations. As such they are all for screwing over the current crop of billionaires, but don’t want long lasting reduction in the structural power of billionaires.
John Steinbeck
1: https://www.nytimes.com/2003/01/12/opinion/the-triumph-of-ho...