" If John had used Apple Maps to check the traffic, his location data would have been linked to a random identifier, which is regularly reset and not linked to John. As a result, no one but John would end up with knowledge of his location. " Well, no-one except your cell provider of course which knows precisely where you are anyway and will use and sell this data anyway.

" If John had bought the ice cream using Apple Card, his bank would not use his transaction information for marketing purposes. Had he used Apple Pay, Apple would have used on-device intelligence so that John could view his transaction history on his iPhone without Apple obtaining information about where he shopped, what he purchased, or how much he spent. " Without Apple knowing maybe but not without Mastercard/VISA knowing everything anyway?