I like the way this license is much clearer about rights and obligations. From the standpoint of software developers being able to grok it, it looks like a strong improvement on the MIT and BSD families.
If you are serious about adoption, I suggest providing an official header to embed in files. Something simple like this:
// Licensed under https://blueoakcouncil.org/license/1.0.0
Also "instructions on how to use this license in your software project" would be helpful. (Paste the text of the license into a file named "LICENSE", "LICENSE.md", or similar. Add the header as a comment to every file...)