Everything in context. This was written by a journalist who writes specifically about internet culture.[1] The job of a cultural writer or critic is to provide alternate ideas to help broaden and shape your view of the world.
This wasn't written by Woodward and Bernstein, or some hard-hitting give-me-the-facts-only political or business reporter. It's written by someone who specifically writes about culture. She writes the following:
> "Unless your story ties into some larger cultural trend, or holds some type of important wider significance, I am not interested in covering it. And frankly, it’s not newsworthy."
If the story being pitched doesn't tie into a larger cultural trend, it's not worth covering by a culture reporter.
Someone's success can be newsworthy, but it has to impact the larger culture to be relevant to a reporter who specifically writes about culture.