I gain the impression that in Anglo-Saxon media, there artificial cultural meme of “gay” has been created, ostensibly originally as a form of mockery that fronts certain stereotypes of lack of masculinity, whereas the common image created by the actual “gay” community was always one of flamboyant, excessive masculinity in the vein of The Village People and Tom of Finland.
Thus, it seems that Andrew Schafly does not recognize it as such, because it does not meet his stereotypes, and I have seen him speak of what he calls “machismo” which seems to more so align with the aforementioned image created by the actual “gay community”.