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So Uber bought a company that has been pitched as ‘Uber for booze’? Shocking!

Honestly curious why this was an acquisition target for them though - wouldn’t it have been fairly simple to replicate within Uber Eats? Or is there so much regulatory mess around alcohol that this was cheaper?

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There is a ton of backend stuff you need to do to make alcohol delivery work as well as sign up the independent mom and pop shops that do the majority of the business.

So backend built, customer base, largest player in the space, and integrating directly into uber eats will definitely lift sales.

I use Uber eats daily but struggle to open Drizly for alcohol delivery, if it’s in one experience for the late majority and the installed user base of Uber eats it will definitely increase volume of sales.

From reading about it, Drizly has partnerships with retailers in 1,400 cities, which might be easier to get if you just buy the company than working 2-3 years to get to this level, and fight the market share with a well established company.

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