I remember Rob Rhinehart's satirical writings having a similar style. Start a little strange but reasonable, and slide gradually into absolute insanity. Like the classic "High Frequency Dating" https://web.archive.org/web/20160126071435/http://robrhineha... Made even better by being CEO of Soylent, because it means so many anti-weird-startup people come in angry with weapons drawn and miss the joke, just like with this verified badge stunt.