There are plenty of cases where it's better to not have to trust on any particular entity. Examples:
- Marketing and advertisement campaigns. How much ad fraud exist and how much money is spent by advertisers without knowing if they are actually reaching their customers. Do you trust Google to actually mitigate these problems?
- Health care: remember Google Health and Microsoft Health Vault? Nowadays Apple/Google/Samsung wants to collect that data. Wouldn't you rather have it in a way that only doctors had access to it?