Display advertising on the web has surely been around for longer than Flash?
Perhaps the style and metrics used in mobile ads needs some work, but I don't think HTML5 changes anything in any meaningful way.
Perhaps the style and metrics used in mobile ads needs some work, but I don't think HTML5 changes anything in any meaningful way.
True, but pretty much only as static displays. I do agree, though, HTML5 isn't a game changer, just another means to deliver moving content (only open, and not proprietary to one company)
I could see how that could be a big deal for iPad users. But it doesn't seem like it changes the fundamentals of web advertising.