It was a real product so no clue why they would come out with something to trick people. The Rokr was just a test of the market, could your phone replace your MP3 player? The Rokr wasn't a huge success mostly because the hardware sucked but it did show that people were interested in the idea of having their music on their phone. Once it was clear that the hardware was hampering the coolness of having music on your phone, that was a big green light for Apple to push forward with the iphone. If the Rokr had been more successful, maybe we would have seen more phones come out with iTunes integration and the iPhone would have taken longer to bring to market.