There is no need to use exploratory programming for such matters; it is a very common and well understood problem for which there are good and bad solutions.
A simple `margin-left: 20px;` in CSS is a good solution; transparent spacing images are ridiculous.
Considering pg's background I don't think it's that.
You're wrong because you think the goal was to make a website.
Judging by the arclanguage.org post linked earlier, the goal was to test the Arc language as an example of exploratory programming to make a web application, with the measure of success being "as little Arc code as possible". The HTML output was intentionally 'bad' from a web development perspective, but 'good' from an Arc perspective. Consequently if you judge it purely in terms of web development it does look pretty awful, but that isn't the context it was written in so that's not a fair way to look at it.
Also, the goal clearly was to make a website, because pg made a website, and here we all are. Once you put your MVP online it's valid to criticize decisions made for it in that context.