Maybe that's your experience because you're into the matter, for me, judging from the screenshots and explanation, it seems like Scratch-like/no-code CV which seems pretty cool.
Some ML engineers find value in things like automated annotation, testing model architectures (models.roboflow.com), and having one-click deploy for custom object detection APIs. Think of it like replacing all the one-off scripts so you can focus on your domain-specific problems instead of reinventing the wheel on vision infrastructure.