I think Intel has a long way to fall before they are forced to finally face the music and innovate a bit. Until that time, expect to see a lot more of these awkward and cringe ad campaigns.
There's a small cost to maintaining the x86 architecture, which impacts on processor performance. But the idea that somehow processor designers switching to ARM will somehow make them fast an innovative is obviously wrong – I mean we've got AMD right there getting performance which is substantially closer to the M1, there have been countless ARM chips out there forever, and the M1 is itself absolutely an incremental approach to processor development!
They were not cheap plastic phones, they were expensive miniaturized phones representing the state of the art of portable phone devices.
I blame Apple if nowadays we keep bricks in our pockets.
Bricks that can't work on a battery more than 12 hours.
> PCs that last 12 to 24 months at best
I'm a proud owner of functioning PCs of the 90s, 2000s and 2010s.
The HW inside many PCs is of the same quality than the HW on a Mac, if not better, because people could chose what to put inside them.
Also, its interesting that you say "lasting 12-24 months at best" when recent Apple laptops have had plenty of issues necessitating recalls and redesigns.
It might be useful to read this
The words innovation and invention overlap semantically but are really quite distinct.
Invention can refer to a type of musical composition, a falsehood, a discovery, or any product of the imagination. The sense of invention most likely to be confused with innovation is “a device, contrivance, or process originated after study and experiment,” usually something which has not previously been in existence.
Innovation, for its part, can refer to something new or to a change made to an existing product, idea, or field. One might say that the first telephone was an invention, the first cellular telephone either an invention or an innovation, and the first smartphone an innovation.
> There’s no way they could possibly innovate at this point with all the baggage of x86.
Let's talk about it again in a few years.
"The M1 is really wide (8 wide decode) and has a lot of execution units. It has a huge 630 deep reorder buffer to keep them all filled, multiple large caches and a lot of memory bandwidth."