The weird bar is "on local TV". Keystone sports are mostly on national TV anyway.
But it just highlights that team sports are light entertainment dressed up as something more admirable.
If the media wanted to skew the balance they could concentrate more on individual amateurs.
Someone who goes from barely being able to run to a marathon is going to have an interesting and inspiring story. I'd be more interested in hearing about that kind of victory than the weekly/annual filler round of Famous Team A vs Famous Teams B-Z.