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Was EverQuest (1999) the first GaaS game? The wiki says that the concept started with WoW, which is obviously wrong since EQ preceded it: https://en.m.wikipedia.org/wiki/Games_as_a_service

There were text based muds that you payed by the minute to play. That was a decade or so before.

Ultima Online was the first modernish MMO to use the monthly model that I know of but I bet their were others before.