The btc-e money the Mt gox coins. Satoshish original coins and all the gpu miners pre 2012?
There are plenty of people walking around with btc wallets with hundreds to thousands of coins that are basically funny money to them.
For every btc price cycle there is more usd and less coins in circulation.
Selling off 10 btc at the moment on any exchange would tank the price with about 10k usd....