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Yeah dual, totally disjoint “focus” is remarkable. I liked this a lot too:

> “We believe our bitcoin strategy, including our bitcoin holdings and related activities in support of the bitcoin network, is complementary to our software business, by enhancing awareness of our brand and providing opportunities to secure new customers.”

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I think it's trying to say "by being known as the Bitcoin guys, we'll get free advertising for our existing products!"

I don't believe it, though, as all I know about MicroStrategy is they're betting on Bitcoin.

Man, I remember their stuff from 20 years ago, I'm actually surprised they're still around and with this sort of cash.

Then again, for some of the hard problems in their space, it's not like we've seen much evolution... the BI space is dominated by fads.

They're aligning with the army/mob of people who own Bitcoin, who are part of the MLM scheme - that's trying to replace the financial transactional layer with one that rewards you in the future for adopting it, assuming you're not the last adopters left holding the bag.

It's advertising

Yes. A $1B advertising campaign!

One might imagine there are more effective ways to run an advertising campaign. At any rate, it sure makes those superbowl advert campaigns look cheap.

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