Mark Cuban was talking about this yesterday on bankless podcast, how an NFT can contain all the royalty payments for e.g. a film or tv show, director/producer/actors/editors, and when someone wants to show it they rent it for a period of time (or buy it to rent to others), their rent payment instantly divided across everyone involved. That utility saves a lot of time and money. His comparison is to how he still receives physical checks for $1 from some episode of a tv show he did that are barely worth cashing, saving time/money in that process is potentially big business.