Sure they do - nearly all networking gear is sold by bits/sec, e.g. gigabit Ethernet, 10Gb Ethernet, and so on.
Media encoding also commonly uses bit rates, e.g. 320kbps MP3.
Media encoding also commonly uses bit rates, e.g. 320kbps MP3.
Regarding media encoding, there I’m less sure. I guess those values were originally in small enough absolute values, and have not continued to climb exponentially, such that measuring in bits maybe continues to make sense.
Anyway, thanks for sharing those examples.