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It's not pretending: https://en.wikipedia.org/wiki/BNN_Bloomberg

Looks like they have a co-branding partnership: https://twitter.com/MikeBloomberg/status/986771282137157632

...Is there something factually questionable about this article that would cause you to have suspicions, or is this solely a desire to trash a media outlet you don't like?

Beyond the fact that it isn't "pretending" to be associated with Bloomberg, as another commenter points out, I hardly see anything controversial in the reporting that the DOJ has requested information from Google.

No, I'll grant you it's nothing about the content of the article, but rather I don't trust the Bloomberg brand after their handling of the Big Hack story.