These 'content creators' need to understand that no one cares about their trip to madagascar or the look their mother gave them when they were mixing their ingredients - all people care about when they google a recipe is the recipe. I want to know how to cook my brocollini in ten minutes, not spend 20 minutes reading your life story.
(I might be generalising on my own experience, but considering the existence of the website, clearly I'm not alone in feeling that way)