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Personally, I don't understand why they need to call it meat or vegetarian butcher while it isn't. I understand it's accepted by the EU courts but it feels odd.

I typically order my vegan meals/recipes from Riverford (https://www.riverford.co.uk) and Abel and Cole which are nice but I do think I need to swap it out occasionally with some vegetarian meals. I do think they could have some more mashes in their recipe collection

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I think it's just easier to call it meat because it makes clear what dietary/textural/taste role it is supposed to fill. The spot is already cut out in people's schemata. Maybe language will shift and a new word will emerge to better characterize substitutes in the future, or maybe the definition will ultimately be subsumed by replacements. Honestly, it's not ever really bothered me, so maybe it's just a question of individual language aesthetic preferences.

I'll give you that using "butcher" is a little weird, though for most places I've seen do that it's a marketing gimmick.

The Chinese are big on this "mock" meat too... which as a vegetarian I almost always find disgusting. Just give me legumes, nuts, seeds, mushrooms, leaves, roots, etc.

Tofu and seitan are about the only processed foods that I ever eat.

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