Back when I was in the security field, I heard discussions about this sort of thing as a form of attack. The question was whether a computer that sent false or incorrect information was either engaging in a DOS attack or was violating the CFAA in that it was using false information to access a service. The DOS attack would be on the tracking system rather than a website resource, false information to degrade the effectiveness of the tracking system overall. The CFAA angle would be that participation in ads/tacking was part of the contract for accessing the 'free' service, that by blocking ads or sending false info the user is using a false credential to access the service. At the time, many thought that by using an ad-blocker that users were failing to pay, passively stealing website content. Those who sent false information were engaged in active theft.