This is not the first time Amazon is caught doing this. I don't believe they suffered any substantial consequences so far. They just continue ripping off products of businesses that are their partners, but Amazon as a sales channel is so vital to companies that I'm not sure even companies getting so blatantly copied are taking their products off the Amazon marketplace. This goes to show the stranglehold Amazon has on online distribution, and why it is appropriate to label it a monopoly in the light of such typically monopolistic practices and abuses. From what I could see Amazon is currently estimated as having a market share of about 50% of all ecommerce in the US.