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>It would be hosting providers jobs to police the content of their hosters.

this breaks down because there are friendly jurisdictions and/or hosting companies to bad actors. see "bulletproof hosting" for instance.

Do you know how many sites would be absolute minefields without google? They incentivise websites to commit to some clean standard so that the 'individual user' doesn't have to run a script every time they visit a website to make sure it's clean. And guess what: whatever script they run will just end up becoming a different google anyway.

Embrace the centralization.

We have enough history to know users can't self-police. This doesn't scale. Most users don't understand the internet nearly well enough to shoulder that burden.