> [Sundar Pichai] has emphasized that Google is an “AI-first” company

Maybe I need to lighten up here, but I find this "AI-first" branding to be really off-putting. What I fear it means is "We're going to add the world's biases and a bit more unpredictability into every single one of our features."

And in some ways it's like like a carpenter deciding to become a "wrench-first" operation. Shouldn't the first priority be the people affected by the things that you do, rather than a particular tool that you inflict upon them? And, great as it can be, is it really the right tool for every job? Maybe some of the problems the AI fairness team has exposed (or tried to) will push Google to realize that it need not be present in everything, let alone first.