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"There is a 100/10/1 "rule of thumb" with social services." Where did this come from? Is it a rule he just made up?

i didn't make it up. i heard it back in the early days of the social web, in 2002 or 2003. i've seen it to be true (within a range of numbers) again and again

It's an old rule, "lurkers make up over 90% of online groups" http://en.wikipedia.org/wiki/Lurker

And the 1% rule: http://en.wikipedia.org/wiki/1%25_rule_(Internet_culture)

We definitely saw that pattern at reddit.

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