That same token might grant you access to use that skin as a statue in Decentraland and everyone will be able to see who issued it (based on digital signature). Other people can make their own LeBron statues, but just like having a knock off of a statue in real life, having the real thing is more impressive.
These NFTs can also encode more information such as how many of this same item exist, which other items are in the set, etc... and these virtual worlds can understand that info and you can prove that you own the entire LeBron set and only 10 sets exist.
With NFTs being so new, people haven’t seen the eventual way they’re supposed to be used across ecosystems and their only experience with them so far is that they are useless.