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According to Wikipedia, when he worked in advertising he wrote the slogan "Opal Fruits, made to make your mouth water.".

I heard he also came up with "A mars a day helps you work rest and play"

He didn't come up with that one (he wished he did), he just worked on the Mars account at the time

Ah right. Well, I wished he did too with the amount of people I've told over the years :D

I heard that Salman Rushdie came up with the "Naughty but nice." slogan for cream cakes.