> Meanwhile, Apple doesn't let you do anything on an iPhone if it isn't bought from their app store. The level of control that Apple has over iOS is ridiculous compared to what Microsoft had. Apple is 10 times worse towards consumers and developers than Microsoft ever was.

The reputational difference, I think, is in their self-representation. Microsoft played price-fixing games, let malware be included in the install, manipulated the market, etc, while presenting themselves as honest competitors.

Whereas Apple is pretty straight-forward about the lockdown.

And that's sort of why we buy them for our non-tech people - because they can't be screwed up in all the user-based ways. We don't particularly want to force Apple to open up until the security/privacy problems of Android and Microsoft have some plausible solution.

I hope that once strong U2F tokens are normal and in-use by the average person that we'll have the infrastructure to really allow people to unlock their device without just enabling evil-maid attacks.