It improves the service and gives them Jmp feedback.
Go talk to some movie theaters.
Also don't over engineer it. A simple wa to say that the sound isn't working for a particular movie at a particular movie theater should be a good start.
-vivek
What type of pricing model can we offer movie theater companies? Monthly fee? One-time lump sum for each theater? I'm not sure how that would work.
Focus on figuring out if there is a pain.
I remember reading that some company had built this on springwise or sprouter weekly. But it was a hardware device which had to be installed in the theater so you could beat them by price.
Bottom line: Write up a proposal (4 slides of how this will be used) and then hammer linkedin to get an interview with someone who is slightly executive at a movie theater. Do like 10 interviews. You'll know by then if there is a pain.
Also research that company I mentioned above.