rm -rf ./*
I went
rm -rf . (can't get the wildcard thingamajig to show up)
It took me a second to understand why the command was taking so long to run, by the time I figured it out and killed the command, I had wiped out almost half of what was on the drive.
Biggest "oh. my. god" moment of my life. I think I had an actual panic attack for a bit even.
Luckily, media temple had a backup from just a few hours earlier (I was lucky, they only ran them periodically and it just so happened to fall on that day).