Thanks! It's a mixture of all of these things, to be honest. We had visibility into and in the industry due to our work with maritime security, as well as the benefit of being in an uncontested space (vessel operations intelligence) which was in crisis.

However, our first customers were inbound, from the demos we uploaded explaining how CRY4 could help with security and operations. So it's likely all of these things combined - we've worked to understand what drove initial adoption, but as we become more established we're seeing that these drivers shift into different things. What's driving leads today, I think may not be these things exactly.