Well, at least it is progress from no fines at all or 1000$ fines.
Still, should be 10 or 100 times more.
Still, should be 10 or 100 times more.
To be honest, I can live with that.
I would consider as desirable that egregious, systematic and catastrophic security failures would be resulting in fines and penalties large enough to bankrupt companies[0]. But starting from that is rather not a good idea, I agree that some warning is a good idea.
[0] for example 2000$ for every single leaked address that they deliberately collected (if company is scared: then they should not ask user for address data! Companies very rarely actually need it, and they still ask.).