Another app that has captured "mindshare" among artists and designers is Procreate - a digital painting app for the iPad. It's leapt over Adobe to dominate the digital painting space on the iPad. Adobe is playing catch-up with their late-to-market rival painting app Fresco.

However, to keep things in perspective, usage of Adobe's apps still dominate the creative industries. That grip shows no sign of loosening. Just the volume of tutorials for Photoshop alone is humongous.

What the likes of Procreate, Sketch, Figma, and Affinty show is that you can carve a profitable space in the design and graphics field and succeed even when that field is dominated by a behemoth like Adobe. It's also refreshing to see rivals rethink the way of accomplishing design tasks. A lot of Adobe apps have accrued so much clunky UI interactions and lack the fresh ideas from some of their rivals.