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Sadly I ran into this exact problem. We did a small PWA as a trial to see how our customers would respond. The number of "I can't find it in the App Store" emails we got was massive. No matter how many tutorials we put together showing that you can turn the web app into a home screen icon we sent out, we could not dig users out of the App Store mentality.

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Did you end up being forced to make a mobile app?

Yes, we ended up doing both native Android and iOS, which has been manageable but we're looking to try and push PWA again for the next project to reduce the overhead of dual platform support.

How about putting a small app in the store that just installs the web app and then uninstalls itself ( don't know if that's possible)?

Or is just a web-wrapper?

This is a solved problem.

I doubt apple let you do it

You can tell them it requires an invite then link them to your page.

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