I would much rather have personalized ads than have the early 2000s ads (hot single ladies, making $100k a day, etc.).

It seems to me that no matter what Google does, there will be pitchforks ready. What is so horrible about FLoC if I as the user am protected and my personal identity is kept in check, and only contained within my browser.

I'll stop using Chrome when there is a better alternative.. Firefox is a downgrade in each aspect, Edge is Edge (lol) and you can put a gun to my head but I won't use Safari, I have no idea how someone can even use Safari, the UI is so unintuitive, and they tried making it so simple that it is a pain in the ass to do anything more advanced.